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VidaFit Launches True Food Delivery™

Bringing Healthy, Organic Meals Fresh to Columbus Homes and Offices

New Meal Delivery Service Makes Eating Nutritious, Convenient and Sustainable Meals Possible for Busy Schedules

COLUMBUS, Ohio (Oct. 22, 2014) – Half of Americans (52 percent) believe that doing their taxes is easier than figuring out how to eat healthy[1] — and for many who have cracked the code, they can’t find a balance between healthy and tasty meals. VidaFit, a Central Ohio integrated health and wellness company, is launching True Food Delivery™ that satisfies cravings to eat better without sacrificing flavor.

Designed by a team of registered dietitians and culinary experts, VidaFit’s True Food Delivery™ service provides nutritious, convenient and sustainable meals with personalized nutritional counseling to help achieve wellness goals. More specifically, it provides healthy, organic meals delivered fresh to those who want sustainable and lasting results – such as losing weight for good, healing a chronic disease or getting into the best shape of your life.

“We want to make healthy living easy, but we also want to give people the tools to become self-sufficient,” said Shawn Ehmann, VidaFit CEO. “While we do the legwork of creating appetizing and nutritious recipes, sourcing organic ingredients locally, making it from scratch and finally delivering it fresh to the doorstep, our intention is to teach people the important ingredients to incorporate into their diet based on their wellness goals, portion control and ways to bring out delicious flavors so they still enjoy mealtime.”

Pure Food As It Should Be

“True Food Delivery is rooted in the clean eating approach aimed at healing the body and supporting an active lifestyle for busy professionals, making it more than just a diet,” said Julie Greenwald, True Food Delivery lead registered dietitian. “The ideal meal plan is different for each individual. Knowing that, every one who signs up for the service receives a one-on-one consultation with a registered dietitian to answer nutritional questions, review wellness goals and further personalize meal plans to maximize the experience and results.”

Every made-from-scratch meal is 100 percent organic and local with in-season ingredients and it features wild or sustainably farmed fish and poultry, as well as lean and grass-fed beef. With no added salt or sugar, each meal contains at least one superfood. It’s also guaranteed to be from harvest to plate in two days or less.

Convenience is the Not-So-Secret Ingredient

Knowing how to cook healthy is one barrier to eating well, but a hectic schedule is the real culprit that makes it difficult to plan meals, make the trek to the grocery store, and then make magic in the kitchen. True Food Delivery is the convenient answer for the person with the busy lifestyle, or the office team who usually works through lunch relying on nearby fast food or snack options.

Each week we send out the menu and deliver fresh (not frozen!) pre-portioned meals to the preferred location – be it your home, office or any other area where much time is spent. The meals accommodate vegetarian, vegan, and gluten-free options as well as kid-friendly solutions. It’s very easy to start and stop service as needed. Most importantly, it all ladders up to meeting wellness goals. Each meal can be found in the MyFitnessPal food database for easy tracking of progress every ‘bite’ of the way.

Change Lives, One Meal at a Time

VidaFit is not only responsible to those it serves through True Food Delivery, but to the community and environment it operates in as well. Starting from the beginning, the food is sourced from local, family-owned farms to support neighbors and guarantee local, fresh food. All meals are prepared and delivered by disabled veterans in an effort to reintegrate them into the workforce through teaching culinary and food service skills. When meals hit the doorstep, they arrive in biodegradable packaging sourced from minority-owned businesses. While VidaFit has grown into a wellness company to help anyone with the will to make a significant improvement to their health and fitness, it started out saving lives with a cancer prevention and healing focus, and the heart of the company remains there. A percentage of all True Food Delivery proceeds will fund local cancer support organizations.

True Food Delivery serves Columbus-area residents, households and offices. Meals start at $105 a week and are delivered two to three times a week. For more information, visit VidaFit.com.

VidaFit is a Central Ohio integrated health and wellness company that offers the Live Well Program and the new True Food Delivery™ service, making healthy living easy. VidaFit was established to save lives with a cancer prevention and healing focus, and has grown into a full service wellness company with a team of experts who help those with the will to make a significant improvement to their health and fitness – including those who have diabetes, are obese, or have sacrificed their own personal health for the sake of their career, family or life goals. VidaFit’s integrated health and wellness approach helps form healthy habits so those with the will to make a significant improvement in their health can find their way and achieve lasting results.

For more information, visit VidaFit.com or contact Apryl Ash at 614.439.7596 or apryl@vidafit.com

www.VidaFit.com


[1] International Food Information Council Foundation. “2012 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition and Health.” Food Insight